Despite the daily challenges faced, Iraqi youth never stop inventing new ways to solve the problems in their community. Waseely is one such technology startup based in Mosul that connects Iraqi shoppers to international e-commerce websites.
Shopping from websites such as Amazon or eBay is difficult due to logistical, payment, and security problems causing a huge delay for items to be delivered. Amazon cannot directly deliver to Iraq without an intermediary.
That’s when Waseely’s co-founders Mustafa Majdi, a Petrol Engineering student, and Mustafa Mazin (MBChB) came up with the idea of simplifying online shopping for the Iraqi market.
Waseely aims to bring mainstream shopping websites to people across Iraq. The startup offers a transparent display of door-to-door delivery costs for items coming from the US and Europe. Unlike its competitors, the platform provides a transparent pricing scheme that automatically calculates the final price buyers will pay. Shoppers can use multiple local and international payment methods such as Zain Cash, Visa, and even mobile credit to ensure instant payment and delivery.
By removing some of the roadblocks for Iraqi online shoppers such as a lack of credit cards, delivery issues, and custom fees, Waseely is opening the doors for internet users to purchase items usually unavailable in Iraq. This could potentially open up a wider market for buying and selling across the country.
Waseely is available on web and soon on mobile, providing delivery anywhere in Iraq. With currently over 200 customers, the startup aims to continue expanding its operations to include other popular shopping websites.
Learn more about Iraqi startups here.
So, what are you going to buy?