1001 Secures LALIGA Co-Exclusive Rights For Iraq Market Until 27/28 Season
In a groundbreaking move to expand its global footprint, LALIGA proudly announces a co-exclusive broadcasting agreement for Seasons 24/25 to 27/28 with leading Iraqi platform, 1001. This landmark collaboration will bring all the excitement of LALIGA to the passionate football enthusiasts of Iraq.
The multi-year deal to stream LALIGA EA Sports gives 1001 all 380 matches from LALIGA live and on-demand, in full HD (1080p) on supported devices and will also include live select matches from LALIGA Hypermotion, Spanish football’s second tier, including six promotion playoffs and a range of other highlights, weekly previews, news and review programmes.
As one of the fastest growing OTT platforms in the region, 1001 will serve as the primary digital platform for LALIGA content, delivering an unparalleled viewing experience for football aficionados across to its viewers in Iraq.
1001 is committed to developing a suite of hyper-localised programs tailored specifically for Iraqi viewers. These will span innovative talk shows featuring leading Iraq-based pundits, through to shorter clips suitable for dissemination on social media, catering to the audience’s demand for real-time updates on their favourite clubs.
Beyond digital platforms, clips and supporting content from LALIGA will also grace the screens of Al Sharqiya and Al Sharqiya News, the country’s two leading channels with the highest market share and up to 15 million daily viewers. This is expected to further amplify the reach of LALIGA in Iraq, captivating a diverse audience.
Iraq’s booming internet penetration and overwhelmingly youthful population aligns seamlessly with LALIGA´s commitment to embracing digital landscapes and engaging fans in innovative ways. Football, being the most popular sport in Iraq, resonates deeply with the local community, with a staggering 40% of Iraqi youths actively participating in the game and a significant proportion of these regularly watching and following their favourite LALIGA clubs.
The alliance with 1001 marks a significant stride in our global expansion strategy. LALIGA´s exhilarating football action will now reach the hearts of Iraqi fans, fostering a deeper connection with the sport they love
Javier Tebas, LALIGA’s President.
We are delighted that LALIGA have chosen us in the Iraqi market, as the leading hyper-localised streaming platform in the region. We are eagerly anticipating the start of the new season to showcase just how excited Iraqis are to engage with LALIGA as if it were their own competition
Mohsen Khairaldin Garcia, 1001’s Co-Founder
As LALIGA takes centre stage on the screens of 1001, viewers can anticipate not only the finest football matches but also a diverse range of sports and entertainment content. This strategic collaboration underscores LALIGA´s commitment to providing an all-encompassing entertainment experience for fans in the SWANA region.
LALIGA looks forward to an exciting journey ahead, enriching the football culture in Iraq and celebrating the beautiful game with millions of fans. Acknowledging the tech-savvy nature of Iraqi football enthusiasts, LALIGA is fully prepared to meet the growing demand for digital content, with over 10 million Iraqis regularly engaging with LALIGA content across various platforms.
In addition to delivering world-class football content, both LALIGA and 1001 recognise the critical importance of safeguarding intellectual property in today’s digital age. As part of this agreement, the two organisations will work closely to combat the growing threat of piracy, which poses significant challenges to content creators and distributors globally. This collaboration will involve sharing intelligence on common targets, identifying and monitoring emerging piracy trends, and enforcing new copyright regulations designed to protect premium content. By pooling their resources and expertise, LALIGA and 1001 aim to significantly reduce the unauthorised distribution of content in Iraq and beyond, ensuring that fans can enjoy high-quality, legal access to their favourite matches. Through these efforts, LALIGA and 1001 are setting a new benchmark in the region, championing the cause of legal content consumption and contributing to the broader global initiative against digital piracy.
About LALIGA:
LALIGA is the largest football ecosystem in the world. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has over 220 million followers globally across social networks, on 16 platforms and in 20 different languages. With its headquarters in Madrid (Spain) it has the most extensive international network of any sports property and is present in 34 countries through 11 offices. The organisation carries out its social work through its FOUNDATION and was the world’s first professional football league to establish a league for intellectually challenged footballers: LALIGA GENUINE.
About 1001:
1001 is Iraq’s premier legal streaming platform and one of the Middle East’s newest and fastest-growing online video streaming services. Launched in March 2023, it has rapidly grown to become the largest platform with a focus on Iraq’s heavily under-served, young, and tech-savvy population, offering a vast library of hyper-localised and exclusive content. As a leading OTT service, 1001 provides a comprehensive range of exclusive movies, TV series, live sports, and international programming, solidifying its position as the go-to choice for entertainment in Iraq. 1001 is backed by Al Sharqiya, one of the Middle East’s largest independent television groups, 1001 benefits from a strong foundation with a daily audience of 15 million viewers on Al Sharqiya’s two free-to-air satellite channels and over 25 million highly engaged followers across various social media platforms.
