There is huge untapped potential when it comes to digital marketing in Iraq. This can be attributed to many factors, some of which include the lack of specialist human resources in digital and social media marketing, the late introduction of technology in Iraq, and the current mindset towards technology in general. The way social media […]Read More اقرأ المزيد
Startups create jobs, new products and disruption. Agreed. We all love startups and we know that many in Iraq work hard to make ideas ‘happen’, with stories of Iraqi entrepreneurs inspiring us everyday. At the same time, around the world and particularly in Iraq, the process is far from easy. Our Startup from Scratch articles […]Read More اقرأ المزيد
Startups create jobs, new products and disruption. Agreed. We all love startups and we know that many in Iraq work hard to make ideas ‘happen’, with stories of Iraqi entrepreneurs inspiring us everyday. At the same time, around the world and particularly in Iraq, the process is far from easy. Our Startup from Scratch articles […]Read More اقرأ المزيد
The Metaverse has exploded in popularity recently and is full of speculations, ranging from it being just another virtual world like Fortnite, to a parallel world alongside our current one with a different economy, culture and laws. The term ‘Metaverse’ first appeared in Neal Stephenson’s 1992 science-fiction novel “Snow Crash,” which envisions a virtual reality-based […]Read More اقرأ المزيد
The assumption is that startups in Iraq fail because of unviable business models, or ideas which do not address the right problem. In many cases, these are true. However, many Iraqi founders have ideas in the right industry and are addressing the right market, but still do not prevail. The way we see it, many […]Read More اقرأ المزيد
Startups create jobs, new products and disruption. Agreed. We all love startups and we know that many in Iraq work hard to make ideas ‘happen’, with stories of Iraqi entrepreneurs inspiring us everyday. At the same time, around the world and particularly in Iraq, the process is far from easy. Our Startup from Scratch articles […]Read More اقرأ المزيد
Social media platforms are a main source of news, updates, advertisements and outreach to audiences around the world. This is especially true in Iraq, where a large section of the population have a presence on one or more social media platforms. The three major platforms in Iraq by dominance are Facebook, Instagram and Twitter respectively. […]Read More اقرأ المزيد
Startups are exciting and all the rage, but let’s face it, a successful startup isn’t always easy to achieve. Do what you love ✔️. Find your niche ✔️. We haven’t talked about this one much, but do also pick the right industry to launch a business in. Ideally, an industry that isn’t too crowded and […]Read More اقرأ المزيد
Startups create jobs, new products and disruption. Agreed. We all love startups and we know that many in Iraq work hard to make ideas ‘happen’, with stories of Iraqi entrepreneurs inspiring us every day. At the same time, around the world and particularly in Iraq, the process is far from easy. Our Startup from Scratch […]Read More اقرأ المزيد
Mobile payment services (MPS) are now considered the next evolution in the financial payment sector. The accessibility and the security these services provide surpass most established payment methods, whereby payments are more secure and done with a click of a button. As smartphone penetration increases across Iraq, MPSs have naturally increased in reach and are […]Read More اقرأ المزيد