Iraqi Beauty Startup BonLili Raises Pre-Seed Investment

Zainab Bonlili
Zainab Jaff (left) and Laila Majeed (right)

BonLili, an Erbil-based mcommerce platform specialised in fashion and beauty products, has announced the successful completion of its first pre-seed investment round. The company has secured a six-figure investment from an angel investor, marking a significant milestone in its journey towards transforming the vision of seamless beauty and fashion shopping into reality.

This funding achievement not only underscores BonLili’s potential but also highlights the increasing recognition of women-led ventures in Iraq’s burgeoning startup ecosystem. BonLili is proud to be the second women-led startup in Iraq to raise funding and the third startup in the country to secure investment in 2024.

Founded by Laila Majeed and Zainab Jaff, BonLili specialises in beauty and fashion, connecting customers in Iraq with a wide range of products from local dealers and renowned shops, as well as offering global shopping from international fashion and beauty brands. The platform is dedicated to providing high-quality products and customer service, bringing the best of local and international beauty and fashion directly to customers’ doorsteps.

“We are incredibly proud to be one of the few female-led startups in Iraq to reach this pivotal milestone. This funding not only validates our vision and hard work but also sets a precedent for other women entrepreneurs in the region. ”

Laila Majeed, Founder and CEO of BonLili

BonLili’s innovative approach and commitment to addressing local needs have positioned it as a promising player in the beauty and fashion commerce industry.

BonLili’s success story is a testament to the resilience and creativity of Iraqi entrepreneurs. As the company embarks on this new chapter, it remains dedicated to fostering innovation, inclusivity, and economic growth within the region.

Zahra Shah

I've been working in startups and emerging markets for over 8 years, with a focus on growing tech ecosystems in Palestine and Iraq. I truly believe that Iraq can provide valuable opportunities for businesses looking to launch or expand here, and i'm interested in supporting others who want to venture to a country that people are traditionally skeptical to pursue. A big part of this is to change the current perceptions of Iraq through quality content by highlighting some of the everyday success stories that are overshadowed by other news.

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