Loyalty Platform Kurdivia Raises $125,000 First Round

Midient, an Iraqi startup co-founded by Ahmed Jamal, Mohammed Shahoyi, and Omer Sabah, has received a pre-seed round investment from regional accelerator Flat6Labs in the amount of $115,000 for its product Kurdivia.

Kurdivia is a loyalty program that offers a creative approach to digital loyalty solutions which has been gaining traction with investors. Kurdivia has also been picked for a $10,000 pilot investment by Loyal VC, a Canadian venture fund. This pilot investment may result in a future investment of up to $200,000.

Kurdivia app

Based in Erbil, the Kurdivia app allows brick-and-mortar companies to set up their loyalty program on their mobile phones in about 10 minutes. The software allows businesses to create their own loyalty program with configurable features like points, awards, and promotions. Customers may join a company’s loyalty program by downloading the Kurdivia app and scanning a QR code at the location of the shop.

The investments will allow the app to expand its reach and offer its services to more businesses in Iraq.

The Kurdivia app is currently available for download on both the App Store and Google Play.

Zahra Shah

I've been working in startups and emerging markets for over 8 years, with a focus on growing tech ecosystems in Palestine and Iraq. I truly believe that Iraq can provide valuable opportunities for businesses looking to launch or expand here, and i'm interested in supporting others who want to venture to a country that people are traditionally skeptical to pursue. A big part of this is to change the current perceptions of Iraq through quality content by highlighting some of the everyday success stories that are overshadowed by other news.

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