Alsaree3, Iraq’s Popular Food Delivery App, Closes Second Investment Round

Alsaree3 Group, consisting of Alsaree3 (food-delivery) and Al Zajel Express (last-mile delivery services), closed a seven-figure bridge round in late March 2021. Coordinated by Iraq Tech Ventures and Innovest ME, the round included prominent Iraqi investors such as Euphrates Advisors, Shwan Ibrahim Taha, Chairman of Rabee Securities, Rawaz Rauf of Hiwa Rauf Group, Bassam Falah, CEO of Innovest ME, and Mohammed Khudairi and Subhi Khudairi of Khudairi Group.

This is their second investment round since September 2020. Alsaree3 is also the first winner amongst the scale-up category from Ruwwad Al Iraq season one.

With this funding, we look forward to growing our fleet of drivers, improving our technology, and adding even more restaurant partners to maintain Alsaree3’s dominant position in the food delivery space in Baghdad. We will continue to grow Al Zajel’s client base, which serves B2B, B2C, and C2C markets in Baghdad. The group is also expanding both Alsaree3 and Al Zajel to Basra, where the food delivery and e-logistics markets are underserved.

Bassam Al-Ateia, Founder and CEO of Alsaree3

Both Al-Saree3 and Al-Zajel are expanding to Basra, where food delivery and electronic logistics services are not widely available.

Alsaree3 is part of a vibrant group of start-ups that seek to transform commerce in Iraq, using technology to problem-solve and offer Iraqis goods and services that will greatly improve their quality of life. Bassam and his talented team will play a vital role in developing e-commerce in Iraq by making the last step in the fulfillment process as efficient as possible. We are delighted to play a role in Bassam and Alsaree3’s efforts to modernize Iraq’s supply chain

Geoffrey Batt, Founder and Managing Member of Euphrates Advisors

Alsaree3 has all the requirements for success: a well-grounded founder with business acumen, a solid founding team, a superior platform, a strong ground operation, and to close the circle, a consortium of strategic investors with a long-term view. This capital raise round was a key milestone for Alsaree3, and we look forward to continue to work closely with Alsaree3 management and the co-investors to be part of its exciting journey.

Bassam Falah, CEO of Innovest ME

About Alsaree3

Alsaree3 launched in 2018 in Baghdad and quickly experienced success by focusing on expanding its fleet of in-house drivers and steady geographical expansion within Baghdad. It prioritises the experience for customers and restaurant partners, leading to an extensive selection of restaurants for its customers (500+ restaurants) across Baghdad. Using its own POS technology and hardware, Alsaree3 Group ensures it meets the Iraq-specific needs of both its customers and partners.

Fatimah Oleiwi

A copywriter who believes in the power of writing and words. Translator and social media marketer. Interested in technology and entrepreneurship, and a supporter of innovation and capacity building in Iraq.

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