Iraqi Delivery App Lezzoo Acquires Saydo

Lezzoo has announced that it has acquired Saydo; the leading B2B marketplace in Iraq.

This acquisition represents a strategic move for Lezzoo toward its B2B expansion plans as it works to digitise Iraq’s food supply chain. Food is Iraq’s third-largest economic sector.

This acquisition marks the start of multiple expansion activities for the company toward its vision of becoming a leading B2B e-commerce company in emerging markets, beginning with Iraq, and enabling a regional network to connect buyers and sellers across multiple markets.

Gillian Harshami and Mohammed Azeed founded Saydo in August 2021 with extensive e-commerce and startup experience, with a focus on B2B markets. They led the company in allowing over 1,000 merchants to digitally procure all of their needs across the platform’s more than 700 products. With Lezzoo’s existing network the two startups have built a merchant network of 2300+ consisting of both restaurants and retailers. Within 6 months Saydo and Lezzoo have managed to achieve a GMV growth rate of 40% MoM, with a monthly retention rate of 75%+.

We are excited to join forces with Gillian and Mohammed and the amazing team at Saydo, their hyperlocal understanding of the Iraqi market is profound, and we believe that our visions are in harmony toward reinventing the B2B ecosystem across the region.

Yadgar Merani, Founder and CEO of Lezzoo

He added. “We are committed to innovate in our space and continue on our mission of building an end-to-end solution for restaurants and retailers in Iraq with the leverage of our technology.”

Gillian Harshami, Saydo’s founder and CEO, stated, “Saydo’s journey has been rewarding by providing clever supply chain solutions to businesses in Kurdistan and Iraq.” Today, we are joining forces with Lezzoo to create a stronger entity with a solid footprint, network, and technological capabilities in the region.”

Zahra Shah

I've been working in startups and emerging markets for over 8 years, with a focus on growing tech ecosystems in Palestine and Iraq. I truly believe that Iraq can provide valuable opportunities for businesses looking to launch or expand here, and i'm interested in supporting others who want to venture to a country that people are traditionally skeptical to pursue. A big part of this is to change the current perceptions of Iraq through quality content by highlighting some of the everyday success stories that are overshadowed by other news.

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