Our guest is Aza Asim, Founder of Shift Software based in Erbil. Aza works closely with clients to create websites and apps but it doesn’t just stop there. Once a product is ready, how can you make sure that customers and users will engage with it? Even if the technical specifications of an app work perfectly, will a user interact with it if there are spelling mistakes?
Content is important to ensure that users get the right information at the right time and in the right format. Watch the video to learn about Aza’s perspective on content.