Why Do Companies Need Great Content?

Our guest is Aza Asim, Founder of Shift Software based in Erbil. Aza works closely with clients to create websites and apps but it doesn’t just stop there. Once a product is ready, how can you make sure that customers and users will engage with it? Even if the technical specifications of an app work perfectly, will a user interact with it if there are spelling mistakes?

Content is important to ensure that users get the right information at the right time and in the right format. Watch the video to learn about Aza’s perspective on content.

Zahra Shah

I've been working in startups and emerging markets for over 7 years, with a focus on growing tech ecosystems in conflict-affected areas. Having spent the last two years leading Re:Coded's operations in Iraq, and working with Gaza Sky Geeks before that, I want to utilise my experience to bring business and investment to the region. I truly believe that Iraq can provide valuable opportunities for businesses looking to launch or expand here, and i'm interested in supporting others who want to venture out to a country that people are traditionally skeptical to pursue. A big part of this is to change the current perceptions of Iraq through quality content by highlighting some of the everyday success stories that are overshadowed by other news.

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