An egg is being fried on the pavement and items hanging on the walls are melting. This first scene of an air-conditioning advert by CrazyTown draws on every Iraqi’s memory of coming back home on a summer afternoon. This exemplifies the philosophy of the Baghdad-based creative agency – to communicate a client’s key message that […]Read More اقرأ المزيد
Tags : copywriting
Startups create jobs, new products and disruption. Agreed. We all love startups and we know that many in Iraq work hard to make ideas ‘happen’, with stories of Iraqi entrepreneurs inspiring us everyday. At the same time, around the world and particularly in Iraq, the process is far from easy. Our Startup from Scratch articles […]Read More اقرأ المزيد
Iraq occupies a prominent place in world history as the homeland of writing. The oldest written literature originated from ancient Mesopotamia when the Sumerian civilisation first developed writing around 3400 BC. Sumerian writers would copy poetry, essays, and hymns. Today, Baghdad and Sulaimaniya are registered UNESCO cities of literature. All over the country, we find […]Read More اقرأ المزيد